Email & SMS Marketing Specialist (Remote)

MLE provides equitable career opportunities which foster mentorship, empowerment, leadership, and growth in an entrepreneurial environment.

We are looking for a remote email & SMS marketing specialist to manage our campaigns and flows in Klaviyo. 

 

Responsibilities will include:

  • Creating and managing the email & SMS marketing calendar
  • Owning the implementation, creation, and execution of email marketing campaigns,
  • Ensuring design and layouts of emails are optimized, user and mobile-friendly
  • Copywriting for subjects, bylines, email bodies with an elevated yet whimsical tone of voice
  • Translating MLE brand visuals and tone of voice into an updated creative refresh across all automated flows
  • Optimizing segmentation, design, and trigger logic of current automated flows to improve performance
  • Segmenting email & SMS list to optimize performance
  • Regularly cleaning current email list to remove non-engagers and improve performance
  • A/B testing and strategically optimizing pop-ups and opt-ins
  • Actively growing the MLE email & SMS lists via marketing initiatives
  • Monitoring and reporting key metrics including email delivery, unsubscribe rate, email metrics, and business metrics and clearly communicate key learnings, actionable insights, and recommend new opportunities to leadership
  • Manage ongoing optimization with A/B testing methods
  • Incorporating personalization throughout campaigns and work flows

 

Must be/have:

  • Previous experience developing campaigns & flow automations in Klaviyo
  • Using Photoshop to create mobile optimized email campaigns
  • Committed to brand growth and ability to perform
  • Strong attention to detail
  • A refined eye for design & a sophisticated tone of voice 

 

Interested applicants, please send your resume, cover letter, and portfolio to hello@madebymle.com. We look forward to meeting you!