Email & SMS Marketing Specialist (Remote)
MLE provides equitable career opportunities which foster mentorship, empowerment, leadership, and growth in an entrepreneurial environment.
We are looking for a remote email & SMS marketing specialist to manage our campaigns and flows in Klaviyo.
Responsibilities will include:
- Creating and managing the email & SMS marketing calendar
- Owning the implementation, creation, and execution of email marketing campaigns,
- Ensuring design and layouts of emails are optimized, user and mobile-friendly
- Copywriting for subjects, bylines, email bodies with an elevated yet whimsical tone of voice
- Translating MLE brand visuals and tone of voice into an updated creative refresh across all automated flows
- Optimizing segmentation, design, and trigger logic of current automated flows to improve performance
- Segmenting email & SMS list to optimize performance
- Regularly cleaning current email list to remove non-engagers and improve performance
- A/B testing and strategically optimizing pop-ups and opt-ins
- Actively growing the MLE email & SMS lists via marketing initiatives
- Monitoring and reporting key metrics including email delivery, unsubscribe rate, email metrics, and business metrics and clearly communicate key learnings, actionable insights, and recommend new opportunities to leadership
- Manage ongoing optimization with A/B testing methods
- Incorporating personalization throughout campaigns and work flows
- Previous experience developing campaigns & flow automations in Klaviyo
- Using Photoshop to create mobile optimized email campaigns
- Committed to brand growth and ability to perform
- Strong attention to detail
- A refined eye for design & a sophisticated tone of voice
Interested applicants, please send your resume, cover letter, and portfolio to email@example.com. We look forward to meeting you!